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Thursday, March 22


Reaching underserved audiences with news they can use
Limited Capacity filling up

It feels like there is a lot of focus right now on news media proving that it’s worthy of a consumer’s trust. But gaining trust can't happen unless we understand folks who don't regularly seek out news in the first place. They may only encounter news by chance, simply choose not to for various reasons, or have little to no access to the news. How might we use design and products to engage people who don't really pay attention to the news or are underserved in their communities?

In this workshop, we’ll kick things off with a quick overview of current research into news audiences (Pew, Knight Foundation, etc). Presenters from NPR and WNYC will share some insights and experiences in reaching a variety of different audiences. Then, we’ll work together to draw inspiration from these materials and try to come up with new ideas for reaching those who are currently going unserved (or underserved) by current news offerings. You’ll leave this session with new ideas that you can put into practice in your organization.

Expected attendance: 30-40 attendees. We’re seeking a mix of digital and newsroom perspectives to facilitate an optimal conversation about the future of the news.

avatar for Katie Briggs

Katie Briggs

Sneior Product Designer, NPR
Katie Briggs is a senior product designer at NPR. She has led design and user research for experimental initiatives on various digital platforms.
avatar for Clarisa Diaz

Clarisa Diaz

Designer, Data & Interactive Journalism, WNYC
Clarisa Diaz is the interaction and graphic designer for the WNYC Data News and Journalism team. She is a former Fulbright Scholar in Architecture and practices interdisciplinary ways of designing tools for services, including work with the Queens Museum, NYPL Labs, and various nonprofit... Read More →
avatar for Rhyne Piggott

Rhyne Piggott

Editor, Data & Interactive Journalism, WNYC
avatar for Scott Stroud

Scott Stroud

Lead UX Strategist, NPR
Scott is an independent UX Consultant in Washington, DC. He is currently the lead architect for the responsive redesign of NPR.org. Scott helps organizations implement Lean UX practices including collaborative design and frequent, effective user testing in Agile development environments... Read More →


Advancing your HTML and CSS Skills
Limited Capacity filling up

Description: As new CSS technologies emerge, editorial designers working on the web now have a pretty comprehensive set of tools to produce quality layout. In this workshop we will take a look into how some CSS tricks can advance your storytelling skills.
Who it's for: Digital designers working in the editorial field or generally interested in layout and news.
Prior knowledge: Basic HTML and CSS.

avatar for Gabriel Gianordoli

Gabriel Gianordoli

Senior Interaction Design Editor, Wall Street Journal
Gabriel Gianordoli is an information designer who builds things using drawing and code. He has been working with both print and digital media since 2006. His work focuses on data visualization and interaction. He is currently a Senior Interaction Design Editor at The Wall Street... Read More →


Advancing your HTML and CSS Skills
Limited Capacity seats available

As new CSS technologies emerge, editorial designers working on the web now have a pretty comprehensive set of tools to produce quality layout. In this workshop we will take a look into how some CSS tricks can advance your storytelling skills.

Who it's for: Digital designers working in the editorial field or generally interested in layout and news.

Prior knowledge: Basic Html and CSS.

avatar for Shilpa Kumar

Shilpa Kumar

Software Engineer, The New York Times
Shilpa Kumar is a software engineer on the Content Management Systems team at the New York Times. She builds platforms, algorithms and applications for journalists.


Design Prototyping with Origami Studio
Limited Capacity seats available

A hands-on introduction to Origami Studio, a tool for designing modern interfaces, built and used by designers at Facebook. Explore, iterate, and test your ideas. This session, taught by Facebook designers, is meant to get you up to speed with the tool. No prior experience with Origami or coding expertise is necessary.

Thursday March 22, 2018 9:30am - 12:00pm
The New York Times 620 8th Ave, New York, NY


Visualizing Data with D3
Limited Capacity filling up

Description: D3.js is one of the most powerful data visualization
libraries out there. Newsrooms around the world use it to build both
static and interactive graphics for the web (and for print!). This
workshop will walk you through the fundamental what, why, and how of
using D3 to turn your data into rich visuals with HTML, CSS, and other
acronyms. By the end, you'll have built, broken, and unbroken several
D3 charts. If you have a project in mind, or a dataset you want to
work with, bring it along!

Who is this for: People who've worked on some interactives and web
visualizations and want to take their skills to the next level.

Prior requirements: A working knowledge of HTML and CSS, and some
JavaScript experience (i.e. you should understand the basics of how
functions, variables, loops, and arrays work).

avatar for Noah Veltman

Noah Veltman

Noah Veltman builds data visualizations and apps for Netflix's Science & Analytics group. Prior to that, he was a developer for the WNYC Data News team and the BBC News Visual Journalism team.


Location-Sketching Expedition
Limited Capacity seats available

Location: Fulton Center Subway Station. Meet inside the doors at the Southwest corner of Broadway and Fulton. From Jorge: “This venue, only a couple years old, and unknown to many people, thus inviting to a fresh look, seeing it for what it is, not what we’ve known or heard it is. More of a discovery. And so powerful in its metallic solidity. It’s like being inside an engine.“

A field-trip workshop geared at documenting a NYC location by way of touchscreen drawings. After an inspirational slideshow, the group will identify key aspects of the chosen place and will set work individually in a series of quick descriptive sketches. Those will be immediately compiled at an online visual report of that environment. Final location is still being determined.

Who is this for:
People who don’t draw professionally but are not afraid to try. That’s more important than skill or experience.

What’s required:
A smartphone or tablet with a drawing app you have used at least a couple times and are comfortable using. It’s not about learning an app, it’s about working with it.

avatar for Jorge Colombo

Jorge Colombo

Illustrator, Jorge Colombo
Jorge Colombo prefers to create his images from life, urban landscapes especially. For the past nine years, he has been working exclusively on touchscreens: early on by finger-painting on an iPhone, lately by drawing on an iPad Pro. His work has been seen in numerous publications... Read More →

Thursday March 22, 2018 10:00am - 11:30am
Fulton Center Subway 200 Broadway, New York, NY 10038


New York Times ‘Morgue’ Tour
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Join Jeff Roth, caretaker of the New York Times’s “morgue,” on a tour of the organization's vast and eclectic underground archive that houses the paper’s historical news clippings and photographic prints, along with its large book and periodicals library, microfilm records and other archival material — federal directories, magazine collections and a variety of indexes.

Limited capacity. Meet for the tour in the lobby of 620 8th Ave, near the garden atrium.

Thursday March 22, 2018 11:30am - 12:30pm
The New York Times 620 8th Ave, New York, NY


Type, Type, Type
Limited Capacity seats available

This series of short talks and conversations will explore the macro and micro issues of typography in news, from the molecular level — breaking down the details that make a text face readable — to the big picture of how typefaces combine to give a publication its voice and personality, and how that voice can be extended from print to digital media. Hailing from Italy, Lebanon, and New York, the speakers will present a diverse set of viewpoints around how we read.

Theresa Lang Community and Student Center, Arnhold Hall
55 West 13th Street, Room I-202

avatar for Tobias Frere-Jones

Tobias Frere-Jones

Founder, Frere-Jones
Over 25 years, Tobias Frere-Jones has established himself as one of the world’s leading typeface designers, creating some of the most widely used typefaces, including Interstate, Poynter Oldstyle, Whitney, Gotham, Surveyor, Tungsten and Retina.Tobias received a BFA in Graphic Design... Read More →
avatar for Yara Khoury

Yara Khoury

American University of Beirut
Yara Khoury is a full-time faculty member at the American University of Beirut in the graphic design department. She researches the history of Arabic typographic practices.Yara Khoury was the design director of AlMohtaraf, where she designed custom Arabic typefaces for publications... Read More →
avatar for Peter Rentz

Peter Rentz

Director, Story Design, The New York Times
Peter Rentz is a product designer at the New York Times working on the templates that power the majority of New York Times digital stories. His education background is Physics and Product Design but he has spent the majority of his working career as a graphic designer.
avatar for Christian Schwartz

Christian Schwartz

Partner, Commercial Type
Christian Schwartz is a partner, with London-based designer Paul Barnes, in the type foundry Commercial Type, and heads up the company's New York office. The company publishes retail fonts developed by Barnes and Schwartz, their staff, and outside collaborators, and has designed proprietary typefaces for corporations and publications worldwide including The Guardian, Helsingin Sanomat, and... Read More →
avatar for Derrick Shultz

Derrick Shultz

Lead Product Designer, The New York Times
Derrick Schultz is a product designer at the New York Times working on the company’s digital story experience. Prior to his work at the Times he worked on a number of award-winning digital publishing projects for companies like Atavist and Betterbook. In his free time he produces... Read More →

Thursday March 22, 2018 12:30pm - 5:00pm
Theresa Lang Student Center 55 West 13th Street, New York, NY


New York Times ‘Morgue’ Tour
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Join Jeff Roth, caretaker of the New York Times’s “morgue,” on a tour of the organization's vast and eclectic underground archive that houses the paper’s historical news clippings and photographic prints, along with its large book and periodicals library, microfilm records and other archival material — federal directories, magazine collections and a variety of indexes.

Limited capacity. Meet for the tour in the lobby of 620 8th Ave, near the garden atrium.

Thursday March 22, 2018 1:00pm - 2:00pm
The New York Times 620 8th Ave, New York, NY


Mapping Basics: What can I do with spatial data?
Limited Capacity filling up

Learn how to take mappable data and analyze it in some common ways, as well as some common ways to put those maps on the Internet. How can you find out how many addresses fall in a mile of, say, local parks and schools? How can you calculate summary numbers from spatial data? What are some strategies for making an engaging map online? This session is meant to be an introduction to the concepts and give examples of how to execute those, and not to be a comprehensive how-to.

Who is this session for:
This session is for anyone who wants to learn basics of how spatial data works, and the kinds of stories you can publish once you understand these concepts.

What prior knowledge or requirements are needed to attend:
None required, though it would be helpful to understand basic mapping, programming or data concepts.

avatar for Ken Schwencke

Ken Schwencke

News App Developer, ProPublica
Ken Schwencke is a journalist and developer on ProPublica's news apps team, covering hate crimes and white supremacist movements. Previously, he worked on The New York Times’ interactive news team and the Los Angeles Times data desk.


Visualizing Complicated Investigations
Limited Capacity filling up

A hands-on session on how to use visual storytelling to explain complex investigative stories. We'll cover how to visually identify insights, how to design layouts that make something complicated easier to understand, how to lay out an argument with graphics both on your website and across social media. Come ready with a complex story you want to work through, and be ready to draw.  
Who is this session for:
Anyone at any skill level who wants to learn more about how ProPublica thinks about telling visual stories, especially when tackling complexity — and anyone who is excited to actively try sketching and coming up with ideas of their own.
What prior knowledge or requirements are needed to attend:
Sisi Wei, Hannah Fresques, Rob Weychert and Lucas Waldron, ProPublica

avatar for Hannah Fresques

Hannah Fresques

Data Reporter, ProPublica
Hannah Fresques is a data reporter at ProPublica. She previously worked as a data fellow at ProPublica and in education policy research with MDRC, a nonpartisan, nonprofit research organization specializing in random assignment program evaluation. She holds a master’s degree in... Read More →
avatar for Lucas Waldron

Lucas Waldron

Social Graphics Producer, ProPublica
Lucas Waldron is ProPublica’s social visuals and graphics producer. Waldron is a motion graphics journalist focused on storytelling across social media platforms. His work has previously been published by The New York Times and KQED.
avatar for Sisi Wei

Sisi Wei

Deputy Editor, ProPublica
Sisi Wei is an investigative journalist, designer and developer at ProPublica, where she builds interactive stories that serve the public interest. Her work has ranged from investigating which U.S. colleges saddle students with debt to monitoring how often China blocks international... Read More →
avatar for Rob Weychert

Rob Weychert

Editorial Experience Designer, ProPublica
Rob is ProPublica’s editorial experience designer. Previously, he helped establish the Philadelphia office of the web design shop Happy Cog before serving as an interaction designer at Harmonix, best known for the Rock Band series of video games. He also spent several years as the... Read More →


New York Times ‘Morgue’ Tour
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Join Jeff Roth, caretaker of the New York Times’s “morgue,” on a tour of the organization's vast and eclectic underground archive that houses the paper’s historical news clippings and photographic prints, along with its large book and periodicals library, microfilm records and other archival material — federal directories, magazine collections and a variety of indexes.

Limited capacity. Meet for the tour in the lobby of 620 8th Ave, near the garden atrium.

Thursday March 22, 2018 3:30pm - 4:30pm
The New York Times 620 8th Ave, New York, NY


Opening Party at Brooklyn Bowl
Eat, drink, bowl and be merry with your fellow design and news nerds at the iconic Brooklyn Bowl.

You must be registered for the Workshop to attend this event. If you'd like to bring other friends, individual tickets to the opening party can be purchased on EventBrite or at the door.

Thursday March 22, 2018 6:00pm - 9:00pm
Brooklyn Bowl 61 Wythe Ave, Brooklyn, NY 11249, USA
Friday, March 23



John Maeda: Design in Tech
avatar for John Maeda

John Maeda

Computational Design and Inclusion, Automattic
John Maeda is an American executive spearheading a new convergence across the design + technology industries. He joined Automattic in 2016 as Global Head of Computational Design + Inclusion and previously served as Design Partner at Kleiner Perkins Caufield & Byers (KPCB), a world-leading... Read More →

Friday March 23, 2018 9:00am - 10:00am
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


Candy Chan: Demystifying Subway Stations
This is a sharing session on the story behind Project Subway NYC.  The presentation is about the inspirations of the project, the process of creating 3D subway drawings, the importance of spatial awareness, and NYC's unique subway culture.

avatar for Candy Chan

Candy Chan

Candy Chan is an architect and urban designer based in New York City. She is the creator of Project Subway NYC, a project about the city's subway system, which consists of 3D models and intricate visualizations of the stations, with an ongoing collection of trivia, sketches, photographs, and more... Read More →

Friday March 23, 2018 10:00am - 10:10am
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


How can you have no ads, no branded content, no subscribers and still thrive?
Ernst-Jan Pfauth, cofounder and CEO of The Correspondent, will talk about membership and the merits of having members instead of subscribers and advertisers. It not just improves your business, but also your journalism (hint: your readers know more than your journalists). He'll also talk about why it's important that The Correspondent was not just founded by journalists, but also by a designer and a developer.

avatar for Ernst-Jan Pfauth

Ernst-Jan Pfauth

Co-Founder and CEO, The Correspondent
Working on an international campaign for independent ad-free and inclusive journalism. Want to help? Let me know!

Friday March 23, 2018 10:10am - 10:45am
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


Better Blocks, Half a Plan, and Other Lessons from Urbanism
In urban planning, every contingent has its own agenda — and its own narrative. So increasingly, city-building means finding new ways to inform and engage people in the process. Shared here are dynamic approaches to community building relevant to how we might think about creating and delivering news to diverse and different communities today.

avatar for Allison Arieff

Allison Arieff

Editorial Director, SPUR
Allison Arieff is SPUR's editorial director. A contributing columnist to The New York Times since 2006, Allison writes about architecture, design and cities for numerous publications including California Sunday, the MIT Technology Review, Dialogue and CityLab.

Friday March 23, 2018 10:50am - 11:20am
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


Leading with Critical Thinking
Critical thinking is more relevant than ever in our current news environment. We need it to fight ignorance, and we need it to thrive as successful businesses. Companies all over the world today find themselves at the junction where creativity meets critical thinking. The current digital business orthodoxy assumes that we'll find creativity with post-its and critical thinking through A/B tests. But to what extent do these ceremonies work? Are they enough? And crucially, what more can we do?

Tobias uses his background at Minecraft, GitHub, and Spotify to showcase how design leaders can encourage critical thinking in a fast-moving and creative environment.

avatar for Tobias Ahlin

Tobias Ahlin

Experience Design Director, Minecraft
Tobias Ahlin is the Experience Design Director at Mojang, where he directs the design and the creative processes behind the second most popular video game of all time; Minecraft. He’s worked as a Product Designer at Spotify and GitHub, he is a judge for the Swedish Design Awards... Read More →

Friday March 23, 2018 11:20am - 11:50am
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


Kevin Quealy
avatar for Kevin Quealy

Kevin Quealy

The Upshot, The New York Times
Kevin Quealy is a deputy editor of the New York Times' Upshot section and a member of the New York Times Graphics Department. He has been at the New York Times since 2008. He was a Peace Corps volunteer in South Africa from 2004 to 2006. Kevin is from Minnesota.

Friday March 23, 2018 11:50am - 12:00pm
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


Break: Lunch
Enjoy lunch on your own.


Student Portfolio Reviews and Coaching
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Students registered for the SND/NYC Workshop can attend this free session with professionals who will review portfolios of work (if you have one) and offer career advice.

You must apply separately to be considered for this session: https://airtable.com/shrwpH8HNXfEbkLgw

In past years, professionals have participated from publications such as The New York Times, The Washington Post, National Geographic, TIME and many more organizations.

Lunch will be provided.


More than Mocks: Achieving “Effortless” Design when Creating Bulletin, from Google
Bulletin, from Google, is a new app for capturing and sharing media rich stories about what is happening in local communities. Core to the product vision, and design challenge, was crafting an effortless experience for content creators. James and Alex will discuss the design approach and lessons learned taking Bulletin from concept to launch.

avatar for James Morehead

James Morehead

Product Manager, Google
James Morehead joined Google in April 2014. In his current role as the product manager for Bulletin, James is focused on helping people effortlessly capture and publicly share cool, hyperlocal stories in their communities.James earned a B.A.Sc in Computer Engineering from the University of Waterloo and an M.B.A. from the University of Toronto.James has presented at a host of key... Read More →
avatar for Alex Valdivia

Alex Valdivia

Interaction Design Lead, Google
Alex Valdivia is an interaction designer at Google, illustrator and musician. Some of his contributions include Bulletin, Blogger, Google Contacts and About Me. Prior to Google, he worked for companies such as RingCentral, Promethean and Gannett. Alex is currently developing a principled... Read More →


Jennifer Maravillas
avatar for Jennifer Maravillas

Jennifer Maravillas

Jennifer Maravillas is a visual artist, cartographer, and illustrator living in Brooklyn, NY. Her longest term works are a series of ongoing maps of the five boroughs of New York City for which she is walking throughout each while collecting pieces of litter to represent the block... Read More →



Money Money Money
A San Francisco tech company, a designer, and a newspaper man walk into a bar. Two of them are already drunk from all the free beer at work and the third, well he's also drunk but he had to pay for it out of pocket. That’s it. That’s what my talk will be about.

avatar for Jennifer Daniel

Jennifer Daniel

Creative Director, Google
Jennifer Daniel is an illustrator, graphic designer, author, mother of twin toddlers, and regular contributor to the New York Times and the New Yorker. As a Creative Director at Google and former graphics editor at the New York Times she explores both verbal and written language as a means of personal... Read More →


Greg Lamarche: Process and Progress
Life as a graffiti writer/artist and the transition/evolution into a career in fine art and design.

avatar for Greg Lamarche

Greg Lamarche

Born and raised in Queens, NY, Greg Lamarche started making collages and writing graffiti in the early 1980s.  From 1992 -95 he published the seminal graffiti magazine Skills while living outside of Boston. Since 1999 he has been working as a fine artist and graphic designer / illustrator... Read More →



Scott Stowell
avatar for Scott Stowell

Scott Stowell

Proprietor, Open
Since 1998, designer Scott Stowell has been doing business as Open. According to the Cooper Hewitt Smithsonian Design Museum, he “embraces an open notion of the term ‘office,’ inviting different participants to every project he pursues.” Scott has taught at Cooper Union, the School of Visual Arts, and Yale University; lectured in Amsterdam... Read More →


LONGFORM LIVE!!! In Conversation with Paul Ford
Aaron Lammer is a person of many platforms—the co-founder of the reading platform Longform and also a noted musician (Francis and the Lights) and podcaster. He last interviewed the writer/programmer Paul Ford in 2012. Now they'll sit down to discuss all the things that have changed since—especially Paul's awkward and sometimes humiliating transformation from confused occasional essayist to National Magazine Award-winning author of “What Is Code?” for Bloomberg Businessweek and co-founder/leader of a 44-person software company Postlight.

avatar for Paul Ford

Paul Ford

Paul Ford is co-founder of Postlight and a writer, product strategist, educator, programmer, and software consultant. He has consulted on and managed digital and editorial strategies for organizations as diverse as Harper’s Magazine, where he was an editor for five years, Condé Nast, Credit Suisse, Bloomberg, Thomson... Read More →
avatar for Aaron Lammer

Aaron Lammer

Co-founder, Longform
Aaron Lammer is the co-founder of Longform.org. He hosts three show; Longform Podcast (interviews with non-fiction writers), Stoner (creative people discuss their relationship with weed), and Coin Talk (the entertaining side of Bitcoin and crypto.) He has been writing songs with Francis and the Lights since he was in college and has recently shared songwriting credits with Bon Iver, Chance the Rapper, Drake, and Kanye West... Read More →


Awards Ceremony and Reception
Celebrate the recipient's of SND’s Lifetime Achievement Award — Janet Froelich and John Grimwade — and the winners from the Malofiej infographics summit and the Best of News Design print and digital competitions. Plus, the announcement of the World’s Best Designed publications.

Can't attend the full conference and workshop? Tickets are available to attend the opening ceremony (feel free to invite friends, coworkers, family, etc.). Please register here: https://www.eventbrite.com/e/sndnyc-awards-ceremony-tickets-43530148847


Type Network After Party
RSVP: https://www.eventbrite.com/e/type-network-and-friends-celebrate-spring-type-in-new-york-tickets-44450291017

If you're in New York for the SND conference, or if you just love getting together with other type-minded people, we’ve got a fun event planned for you! Please join Type Network for a casual cocktail reception on Friday evening, March 23, 2018.

The place to be is Barcade, Chelsea’s festive bar and arcade focusing on classic video games and American craft beer. Complimentary adult beverages are on the menu, along with delicious dive-bar delicacies, music, games, and conversation.

This is a private event hosted by Type Network. Space is limited, so please RSVP at your earliest convenience, but no later than 6 pm Eastern, Friday, March 23.
Due to New York State law, this event is open to 21+ only—you must have a valid ID to enter. If you have any questions or need further information, please email paley@typenetwork.com or tamye@typenetwork.com. We’re looking forward to seeing you!

Friday March 23, 2018 8:30pm - 11:30pm
Barcade 148 West 24 Street New York, NY 10011
Saturday, March 24



Design for Deception
Quartz design reporter and forgery fanatic Anne Quito, "The Encyclopedia of Misinformation" author Rex Sorgatz and celebrated interactive designer Kelli Anderson dive into the history and nitty-gritty of faking the news. Expect Hoaxes! Counterfeits! Impostors! Guns! and the recipe for making a perfectly counterfeited edition of "The New York Times."

avatar for Kelli Anderson

Kelli Anderson

Kelli Anderson is an interactive designer who explores how design can tap into invisible forces in the world to make seemingly magical—and often subversive—things happen. She is known for her design, animation, and illustration work for NPR, “The New Yorker,” “Wired... Read More →
avatar for Anne Quito

Anne Quito

Design Reporter, Quartz
Anne Quito covers design and architecture for Quartz. She holds a master's degree in visual culture from Georgetown University and an MFA in design criticism from the School of Visual Arts. Her MFA thesis on the nation branding of the world’s newest country, South Sudan, has been... Read More →
avatar for Rex Sorgatz

Rex Sorgatz

Partner, Kinda Sorta Media
Rex Sorgatz is a writer and creative technologist based in New York. His consulting agency, Kinda Sorta Media, has advised a wide array of media properties and incubated several startups. His recent book, The “Encyclopedia of Misinformation,” is a compendium of deceptions, fakes, conspiracies, and self-delusions through history. He has degrees in philosophy, psychology, and literature; he clearly liked college too much... Read More →

Saturday March 24, 2018 9:30am - 10:10am
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


Long-Form FTW! How the Avocado Gets Made at HuffPost Highline
This is the story about how a former print magazine designer hacked her way into the world of digital storytelling, where the overlap between print and digital lies, and how not knowing how to do something can take you to unexpected places. I will also tell the raucous and twisty tale behind designing “FML,” Highline’s definitive piece on why millennials are financially screwed. And how in my darkest hour, Beyoncé became my muse.

avatar for Sandra Garcia

Sandra Garcia

Creative Director, HuffPost Highline
Sandra Garcia is the creative director of HuffPost Highline, the website's long-form vertical. Prior to that she freelanced at FiveThirtyEight.com, TheUndefeated and New York Magazine and was the former Design Director at Travel+Leisure magazine.

Saturday March 24, 2018 9:30am - 10:10am
Room 105 63 5th Ave New York, NY 10003


The New Definition of Design
It is not just about type selection, grids and color palettes anymore.  The designer today is a visual storyteller who can work across platforms. My presentation will present strategies for designing and telling stories in the era of the media quintet.

avatar for Mario Garcia

Mario Garcia

CEO, Garcia Media
Twitter: @DrMarioRGarciaMy e-book:iPad Design LabMario is the CEO and founder of García Media, supervising the work of all projects.Trained as a journalist, Mario is strongly committed to the idea that content is what determines the success of a brand; his work and teaching is based on his “WED” philosophy, of combining writing... Read More →

Saturday March 24, 2018 9:30am - 10:10am
Room 104 63 5th Ave, New York, NY 10003, USA


Type in Couture
Taking a colorful, beautiful romp through fashion history, this presentation looks at the typographic trends that have defined an industry. Perhaps no other category has so thoroughly examined how we define beauty, and the typographic details of fashion are no exception.

Through research and interviews with top NYC fashion art directors, editorial design directors, and the Met Costume Institute, this talk examines the prolific nature of image making in the fashion industry. From Alexey Brodovitch’s work bringing constructivist principles to fashion typography to Moschino’s use of quotidian branding into clothing itself, we examine the gamut of letterforms in couture.

A talk in three chapters, I’ll discuss and show editorial type, fashion branding, and letters on clothes. The presentation looks at the typographic precedents established in the most visual and self-aware industry we’ve ever known.

avatar for Elizabeth Carey Smith

Elizabeth Carey Smith

Elizabeth Carey Smith is a typographer in New York City, who specializes in design and creative direction for type foundries, branding, fashion, and the arts. She speaks and writes regularly for conferences and publications around the world.

Saturday March 24, 2018 9:30am - 10:10am
Room 102 Starr Foundation Hall 63 5th Ave, New York, NY 10003, USA


Fail fast to succeed sooner: Design, Prototype and User Test with Adobe XD
Limited Capacity filling up

The sooner you test and learn, the sooner you can iterate and achieve success. Learn how to design, prototype, and user test a modern iOS 11 application with Adobe XD, using Photoshop for complex editing and Illustrator for precise, pixel-perfect icons. Start with high-fidelity designs, apply industry best practices, and use powerful user interface kits to speed up your design. Switch to Prototyping mode to create interactions and define the best flow. Then wrap up with user testing.
Demian Borba, strategic development manager at Adobe, will take you on a journey that will empower you to:
  • Design a modern mobile app for iOS 11
  • Create a fully working prototype on your iOS device
  • Share a web link to collect feedback and iterate
  • Manage colors and typography, and bring in images from Photoshop and icons from Illustrator
  • Run user testing sessions on your device to learn fast
No coding experience is necessary to enjoy this class. Any designer with basic experience using Photoshop, Illustrator or InDesign will be prepared to start prototyping mobile apps.

Session sponsored by Adobe.

avatar for Demian Borba

Demian Borba

Strategic Development Manager, Adobe
Demian Borba is a Strategic Development Manager for Adobe XD on the Creative Cloud team at Adobe. As one of the first Product Managers for XD, Demian has almost 20 years of experience in technology, design, business, community, and training. Before Adobe, he worked at PayPal, Braintree... Read More →

Saturday March 24, 2018 10:00am - 1:00pm
Room U200 63 5th Ave, New York, NY 10003


Designing News for the Future
You’ve designed a gorgeous data visualization or an amazing interactive news piece or a fantastic animation. Will readers be able to view it twenty years from now? How about two years from now? In this session, we will talk about how to future-proof the news. You’ll learn simple strategies you can use to ensure that your beautifully-designed work becomes part of the official historical record.

avatar for Meredith Broussard

Meredith Broussard

Assistant Professor, NYU
Meredith Broussard is an assistant professor at the Arthur L. Carter Journalism Institute. Her current research focuses on artificial intelligence in investigative reporting, with a particular interest in using data analysis for social good. Her forthcoming book is "Artificial Unintelligence... Read More →

Saturday March 24, 2018 10:15am - 10:55am
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


La Repubblica and Eugenio
A redesign of Rome-based daily La Repubblica launched in November 2017. Managing editor Francesco Franchi and creative director Angelo Rinaldi, who headed up the project, will discuss their process with a particular focus on how the 3 new typefaces they commissioned were tailored to support their focus on clarity, modernity, and “looking to the past to go into the future.”

avatar for Francesco Franchi

Francesco Franchi

Deputy Creative Director, la Repubblica
Francesco Franchi is an Italian designer and journalist born in 1982. Since 2016 he has been managing editor and deputy creative director of Italian newspaper La Repubblica. For eight years he was the creative director of IL, the magazine of Il Sole 24 ORE, Italy’s leading financial... Read More →
avatar for Angelo Rinaldi

Angelo Rinaldi

Creative Director, la Repubblica
Angelo Rinaldi was born in 1964 and is a graphic journalist. He has worked in many Italian newspapers, including Avvenire, Il Giorno, and Il Sabato. For eight years he was art director of the newspaper La Stampa and oversaw the editorial projects of Ferrari. Since 1996 he is creative... Read More →

Saturday March 24, 2018 10:15am - 10:55am
Room 105 63 5th Ave New York, NY 10003


Year One: Designing a Media Company From the Ground Up
What’s involved in creating a new media company today? If you could start anew without the old habits, constraints, or technical debt of most news organizations, what would you do? Alexis Lloyd, Axios’s Chief Design Officer, will walk though the first year of designing Axios, including creating new experiences for both readers and writers, and the principles that inform design across both product and editorial.

avatar for Alexis Lloyd

Alexis Lloyd

Chief Design Officer, Axios
Alexis Lloyd is the Chief Design Officer at Axios, where she leads design across both product and editorial. Prior to joining Axios, Alexis was Creative Director at The New York Times R&D Lab, where she designed and built future-facing media experiences that leveraged emerging te... Read More →

Saturday March 24, 2018 10:15am - 10:55am
Room 104 63 5th Ave, New York, NY 10003, USA


Plan your next project in a flash, post-it note style
Limited Capacity filling up

This is a hands-on session where you’ll learn and try activities you can use the next time you kick off a project such as a website redesign or the development of a new online feature. The goal is to rapidly move you from identifying goals and priorities to establishing requirements and starting on nascent deliverables such as a sitemap or sketches that can be iterated upon. And yes, there will be post-it notes!

Who is this for: Anyone who is thinking about creating something new and wants to involve co-workers or stakeholders in more than the same-old conference table conversation.

Prior requirements: None!

Sponsored by Alley.

avatar for Ivana Wong

Ivana Wong

Senior UX Designer, Alley
Ivana Wong is a Senior UX Designer at Alley. With over eight years of experience, Ivana crafts brilliant visuals that complement powerful user experiences. Her work in digital design has driven growth and activity for hundreds of thousands of users while ensuring that clients meet or exceed their objectives. Past clients at... Read More →

Saturday March 24, 2018 10:15am - 10:55am
Room 102 Starr Foundation Hall 63 5th Ave, New York, NY 10003, USA



Design, journalism and how to get great work done: What I've learned in 10 years at The Washington Post
This month, I'm celebrating ten years at The Washington Post. My approach to design and journalism has grown and evolved enormously in that time, and so has the company. I'll share the experiences I've had  -- and lessons I've learned -- as I created and edited work in different roles in the organization, moving from digital to print to AR to product, and from a maker to a leader, as the Post has undergone an incredible transformation. Expect to see some really old projects that show just how far we've all come.

avatar for Kat Downs Mulder

Kat Downs Mulder

Director of Graphics, The Washington Post
Kat is the Graphics Director at The Washington Post. She leads a team of designers, developers, reporters and illustrators that create visual stories, including graphics, databases and multimedia projects.

Saturday March 24, 2018 11:30am - 12:10pm
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


The Regional Strategy: Fast, Premium, Personalized
Michael Donohoe, Mindy Yuen, and Michael Villaseñor will bring to life the go to market strategy for redesigning the San Francisco chronicle and other premium products at Hearst Newspapers.

avatar for Michael Donohoe

Michael Donohoe

VP, Product Technology, Hearst
Michael Donohoe is VP for Product Technology at Hearst where he focuses on front-end engineering efforts and ad product development. In a past life he has written code for The New York Times and even briefly subscribed. In a collaboration of editorial, product, and engineering he... Read More →
avatar for Michael Villaseñor

Michael Villaseñor

Executive Creative Director, Hearst
Michael Villaseñor is Executive Creative Director at Hearst. Until recently, Michael was Creative Director of Ad Innovation and Marketing at The New York Times where he helped create advertising inspired by The Times legacy of premium reader experiences, evolving them to the next... Read More →
avatar for Mindy Yuen

Mindy Yuen

UX Lead, Hearst
Mindy Yuen is UX Lead at Hearst. As a former journalist doing web design on the side, the world of user experience design has been a perfect place to meld the two interests. With over ten years of research and storytelling experience she has applied design knowledge in the fields... Read More →

Saturday March 24, 2018 11:30am - 12:10pm
Room 102 Starr Foundation Hall 63 5th Ave, New York, NY 10003, USA


Tracy's ~*~EXCLUSIVE~*~ ScrappyTM Visual Solutions to The Most Non-visual Stories
Ever been stuck with a story about old wrinkly white men in terrible suits? Ever been tasked to illustrate stories about hedge funds, quantitative easing, big pharma, or maybe the SEC finally nailing some unattractive man's major white collar crime? Tracy will share and walk through her go-to handful of dumb illustration tricks, from [Shit Tier] adding arms and legs to inanimate objects to [God Tier] conceptual photoshoots, so that the next time your subject flips out and refuses to be photographed at the 11th hour you can be sure to make the most out of what little you have to go on.

avatar for Tracy Ma

Tracy Ma

Visual Editor, Styles, The New York Times
Tracy Ma is a Hong Kong-born Canadian Graphic Designer. She is the Visual Editor on the New York Times Styles desk, and into her second year of teaching at Parsons The School of Design. She was formerly the Deputy Creative Director of Bloomberg Businessweek. She lives in Chinatown... Read More →

Saturday March 24, 2018 11:30am - 12:10pm
Room 104 63 5th Ave, New York, NY 10003, USA


‘I launched a print magazine and it did't kill me‘
We launched Racquet, a print-centric tennis quarterly in 2016 with a defined sensibility and a subscription business model. Here's what happened next. No prior knowledge of print/magazines/business development required—this session will be a 20-25 minute presentation followed by a Q&A for anyone crazy enough to try this at home!

avatar for Caitlin Thompson

Caitlin Thompson

Caitlin Thompson is a co-founder, along with David Shaftel, of the influential and award-winning print quarterly tennis magazine, Racquet. She has worked as a development executive at WNYC, in digital and multimedia roles at TIME, The Washington Post and in public television. She is a former DI college tennis player... Read More →

Saturday March 24, 2018 11:30am - 12:10pm
Room 105 63 5th Ave New York, NY 10003


Enlisting Audience Participation & Money, the WTF Way
Matt Kiser started What the Fuck Just Happened Today as a small political news side project. With the support of readers around the world, he's grown it into an online community, podcast, newsletter -- and his full time job, thanks to their funding. Emily Goligoski from NYU's Membership Puzzle Project will interview Matt about how and why his supporters also participate by committing code, editing podcasts, moderating comments, and more.

Additional details are here: https://membershippuzzle.org/articles-overview/punk-rock-with-a-blog

avatar for Emily Goligoski

Emily Goligoski

Research Director, The Membership Puzzle
Emily Goligoski acts as an advocate for news consumers and delivers actionable insights to media organizations. She was the first user experience research lead in The New York Times newsroom and brought design research to Mozilla Foundation.
avatar for Matt Kiser

Matt Kiser

Founder, WTF Just Happened
Matt Kiser is the founder of What The Fuck Just Happened Today, your essential guide to the daily shock and awe in national politics and the only newsletter that matters. He is also an Eagle Scout... Read More →

Saturday March 24, 2018 12:15pm - 1:00pm
Room 102 Starr Foundation Hall 63 5th Ave, New York, NY 10003, USA


Fcuk! Please stop calling it a redesign.
How The Globe and Mail visuals team transformed itself from a straight up newspaper-creative team to an audience-driven visual storytelling department. Jason Chiu, Deputy Head of Visual Journalism at The Globe, will take you through the last 18-months at The Globe, where every product has been relaunched (print and pixels), and provide an overview of the projects that led to the team's World Best nomination at this year's digital competition.

avatar for Jason Chiu

Jason Chiu

Deputy Head of Visual Journalism, The Globe and Mail
Leading a multi-disciplinary team of 35 editors, designers, developers, photo, video and graphic editors with the Head of Visuals of journalism in three cities and two countries. I drink lots of coffee and tea.

Saturday March 24, 2018 12:15pm - 1:00pm
Room 105 63 5th Ave New York, NY 10003


From Magazine To Museum
From 2007-2012, Hilary Greenbaum served as a designer and writer for the New York Times Magazine. Then, she became the Director of Graphic Design for the Whitney Museum of American Art, where she oversaw the launch of the museum’s 2013 redesign, and continues to provide creative direction for a the wide variety of print, digital, and environmental materials which represent the institution. In this short talk, Hilary will discuss the similarities and differences between these two roles, and how the nature of the art and editorial worlds affect the type of design they each produce.

avatar for Hilary Greenbaum

Hilary Greenbaum

Director of Graphic Design, Whitney Museum
Hilary Greenbaum is the Director of Graphic Design for the Whitney Museum of American Art. Since 2012, she has managed the development of the museum’s identity across print, digital, and environmental platforms. Prior to her current position, she served as a staff designer and design... Read More →

Saturday March 24, 2018 12:15pm - 1:00pm
Room 104 63 5th Ave, New York, NY 10003, USA


The Idea Habit
Where ideas come from, why they are important, and how to get them into the world.  

avatar for Alicia DeSantis

Alicia DeSantis

Deputy Editor, Culture, The New York Times
Alicia DeSantis is a Deputy Editor at the New York Times. She writes, produces, edits, art directs, designs and illustrates pieces for print, for web and for video. She is the recipient of the Edward R. Murrow award, and has earned portfolio medals from both the Malofiej Society and... Read More →

Saturday March 24, 2018 12:15pm - 1:00pm
Tishman Auditorium, The New School 63 Fifth Avenue, New York, NY


Lunch on your own, explore NYC!


Design in Motion
Through examples of past work, ongoing projects at The New York Times and a lot of animated loops, I'll try my best to convince you that motion can add another level of interaction to designed experiences, add meaning to storytelling, and enhance ideas.

avatar for Eden Weingart

Eden Weingart

Designer, The New York Times
Eden Weingart is a motion designer and illustrator from Atlanta, GA now living and working in New York, NY. She is a motion designer in the newsroom at The New York Times, and was previously a designer at Wieden + Kennedy NY. Her work is rooted in the idea that design can be meaningful... Read More →

Saturday March 24, 2018 2:00pm - 2:40pm
Room 105 63 5th Ave New York, NY 10003


Reframing Mental Health in the Media
Sunovion Pharmaceuticals Inc. will host a Be Vocal: Speak Up for Mental Health discussion with Lloyd Hale, cast member of the Be Vocal documentary, Beyond Silence.

The conversation will focus on the power of sharing mental health stories honestly and through various mediums, including through creative outlets like film. It will also explore how mental health is represented in the media, pop culture and in society, and the power of honest, real and raw storytelling in the modern media era. Lloyd can help draw the connection between sharing mental health stories and inspiring others to speak up and get support – and even share their own personal narratives.

Lloyd will also discuss his experience on the Beyond Silence set: why he chose to share his story in this documentary, working with professional storytellers to ensure his story was represented accurately, and the impact it has had on his life since.

The conversation will strive to highlight the role the media and people with a platform play in shaping public perception of mental health, encourage audience attendees to speak up for mental health – and guide the audience on how to do so more accurately and sensitively.

Sponsored by Be Vocal: Speak Up for Mental Health

avatar for Lloyd Hale

Lloyd Hale

Founder, RIDE 4 S.P.M.I
Lloyd is a Certified Peer Support Specialist and founder of RIDE 4 S.P.M.I (Ride 4 Serious and Persistent Mental Illness), a 210 mile bike ride across South Carolina to raise awareness around mental illness.As someone living well with schizophrenia, Lloyd has made it his mission to... Read More →
avatar for Keri McDonough

Keri McDonough

Be Vocal
Keri is a senior lead at Biosector 2, a best in class healthcare communications agency that is part of Syneos Health. With roots in sociology and communications studies, Keri taps into a deep reservoir of strategic communications and leadership experience to help her clients navigate... Read More →


The Multi-Level Redesign
A successful redesign is so much more than a series of cosmetic changes.

The Guardian, The New York Times, and Slate Magazine discuss the distinct circumstances around their recent redesigns and uncover the shared successes that resulted from embracing limitations and redefining processes across teams within their organizations.

avatar for Alex Breuer

Alex Breuer

Executive Creative Director, Guardian News & Media
Alex Breuer has been Creative Director at Guardian News & Media since 2012 where he has most recently lead the format change of the print product and redefined the visual identity for the the digital platforms and the wider organisation. Prior to that he was Digital Design Director... Read More →
avatar for Kristen Dudish

Kristen Dudish

Creative Director, The New York Times
Kristen Dudish is a Creative Director at The New York Times, where she helps create smart and meaningful product experiences for both readers and newsroom creators. Previously, she was part of the digital product design teams at New York Magazine and The Knot. She got her start designing... Read More →
avatar for Lisa Larson-Walker

Lisa Larson-Walker

Art Director, Slate Magazine
Lisa Larson-Walker is Slate’s art director, based in Brooklyn. She is a graduate of the Cooper Union School of Art, and previously worked at Newsweek and the Daily Beast.
avatar for Thea Lorentzen

Thea Lorentzen

Senior Product Designer, The New York Times
Thea Lorentzen is a Senior Product Designer at The New York Times. She is focused on editorial design and strategy for the home screen and email platforms.

Saturday March 24, 2018 2:00pm - 2:40pm
Room 104 63 5th Ave, New York, NY 10003, USA


Visualizing the Distribution of Data with D3.js
Limited Capacity filling up

Visualizing the composition of a large collection of data points is a common problem when explaining news. Whether you're explaining demographics, visualizing sports statistics, or looking at you're site's analytics data, using simple averages often hides trends or can even be misleading. In this workshop we'll walk through more informative ways of visualizing the distribution of data with D3 using histograms and less traditional visuals that make the data more relatable to the reader. To illustrate these visuals, we'll use online traffic data from Parse.ly's network of thousands of publishers representing billions of user interactions.

This workshop is for anyone working on visualizations for print or the web. Introductory level experience with D3.js is best for this workshop. If you have not previously worked with D3.js, attendance of the "Visualizing data with D3" workshop on Thursday is perfect to get you ready for this workshop. To follow along during the workshop, you will need a laptop that's able to connect to the internet and a Github account.

Sponsored by Parse.ly.

avatar for Kemper Smith

Kemper Smith

Designer, Parse.ly
Kemper Smith designs and builds data visualizations at Parse.ly. He makes visualizations and products that explain online traffic composition, interests, and trends from Parse.ly's network of media sites. He lives in Madison, WI... Read More →

Saturday March 24, 2018 2:00pm - 4:30pm
Room U200 63 5th Ave, New York, NY 10003


The Photography of ESPN The Magazine's Body Issue
The photography of ESPN The Magazine’s Body Issue is an intensely intimate collaboration between athlete, photo editor, and photographer. This presentation will illuminate the creative decisions and processes that produce the iconic images that celebrate the athletic form in all shapes and sizes.The photography of ESPN The Magazine’s Body Issue is an intensely intimate collaboration between athlete, photo editor, and photographer. This presentation will illuminate the creative decisions and processes that produce the iconic images that celebrate the athletic form in all shapes and sizes.

avatar for Karen Frank

Karen Frank

Director of Photography, ESPN The Magazine
Karen is the Director of Photography at ESPN The Magazine. Her work has received numerous awards and recognition from ASME, SPD, American Photography, PDN, and Communication Arts.  In addition, she has served as a juror of annual competitions for PDN, American Photography and Communication... Read More →


What Am I Going to Do With My Life?
Alternative title: a working framework for how to design the life you want. Thinking about your career is hard enough when your industry isn't constantly changing, so how can we shift away from external measures of progress and refocus on building a ~meaningful~ career.

avatar for Millie Tran

Millie Tran

Global Growth Editor, The New York Times
Millie Tran is Global Growth Editor at The New York Times. Most recently, she was Director of Global Adaptation at BuzzFeed, leading a team of editors and producers around the world to share the best of BuzzFeed across languages, platforms, and formats. She was also a founding member... Read More →

Saturday March 24, 2018 2:45pm - 3:25pm
Room 105 63 5th Ave New York, NY 10003



Be the Shapeshifter: Control Your Story and Craft Your Career
How to read the news (Advertising plummets! Print is dead! Technology abounds!) to define your options (Startups! Agencies! Consultancies!) and leverage editorial strength beyond the (imagined!) boundaries of journalism.

avatar for Kate Elazegui

Kate Elazegui

Creative Director, ESPN
Kate Elazegui is a Creative Director at ESPN where she oversees product and editorial design for FiveThirtyEight, The Undefeated, and formerly, Grantland. Kate's expertise includes lead creative positions in magazine publishing, startups, design agencies and strategy consulting. She... Read More →

Saturday March 24, 2018 4:00pm - 4:45pm
Room 105 63 5th Ave New York, NY 10003


Leveling the Playing Field by Making Digital Tools Accessible for Journalists
A fireside chat between John Keefe of Quartz and Angelica McKinley of Slack exploring how media organizations and the different teams within them can effectively utilize digital tools like Slack to integrate newsroom tools and processes. Quartz leverages a variety of digital tools to enable its journalists to report the news faster and with great accuracy, but it also feels it has a responsibility to take on a larger mission of supporting organizations that lack onsite developers by granting them access to such open-source journalism tools. To that end, Quartz built Quackbot, an open-source Slack bot that performs tasks journalists do often such as finding reliable data and proofreading stories.

Drawing on her experience in digital storytelling at The New York Times and brand design at Slack, Angelica McKinley will discuss with John Keefe how coverage desks and visual journalism teams can leverage digital tools with Slack to improve their workflows, connect with readers and collaborate with internal and external departments.

avatar for John Keefe

John Keefe

Bot Developer & Product Manager, Quartz
John Keefe is a developer in the Quartz Bot Studio, experimenting with conversational interfaces, tools and artificial intelligence. He is also the product manager for Quartz's mobile app. Keefe teaches at the CUNY Graduate School of Journalism and is author of "Family Projects for... Read More →
avatar for Angelica McKinley

Angelica McKinley

Senior Designer, Slack


The Evolution of Kinja
Since launching in 2013 as an open-blogging platform, Kinja has transformed to serve a growing network of media sites. In the past year alone, we've doubled the number of sites our product team supports on Kinja. We'll walk through how we've evolved the platform in response, as well as the challenges we still face.

avatar for Kelly Bishop

Kelly Bishop

VP, Product & Design, Fusion Media Group
Kelly Bishop is the VP of Product & Design at FMG. She is focused on building the right tools for creators to publish content that is engaging, accessible, and discoverable for a growing audience. Kelly once made a sandwich for every state in the US. But, honestly, she prefers corn... Read More →
avatar for Etele Illes

Etele Illes

Lead Product designer, FMG
Etele Illes is a designer and front-end engineer, leading the design team of FMG. He was the lead designer of Index.hu and 444.hu, Hungary's largest and most unique independent news sites. He joined Gawker in 2011, and has worked on Kinja since its birth. He's passionate about independent... Read More →

Saturday March 24, 2018 4:00pm - 4:45pm
Room 104 63 5th Ave, New York, NY 10003, USA


Closing Party & Karaoke
Join us for a final round of food, drinks and — karaoke! Sing a few songs to raise money for the SND Foundation's educational and outreach efforts (but don't worry, there's plenty of room away from the singing, as well).

Can't attend the full workshop? You can buy a ticket here to attend the closing party only (or invite your friends, family and coworkers):

Saturday March 24, 2018 6:00pm - 10:00pm
The Wooly 9 Barclay St, New York, NY 10007