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Saturday, March 24 • 11:30am - 12:10pm
The Regional Strategy: Fast, Premium, Personalized

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Michael Donohoe, Mindy Yuen, and Michael Villaseñor will bring to life the go to market strategy for redesigning the San Francisco chronicle and other premium products at Hearst Newspapers.

avatar for Michael Donohoe

Michael Donohoe

VP, Product Technology, Hearst
Michael Donohoe is VP for Product Technology at Hearst where he focuses on front-end engineering efforts and ad product development. In a past life he has written code for The New York Times and even briefly subscribed. In a collaboration of editorial, product, and engineering he... Read More →
avatar for Michael Villaseñor

Michael Villaseñor

Executive Creative Director, Hearst
Michael Villaseñor is Executive Creative Director at Hearst. Until recently, Michael was Creative Director of Ad Innovation and Marketing at The New York Times where he helped create advertising inspired by The Times legacy of premium reader experiences, evolving them to the next... Read More →
avatar for Mindy Yuen

Mindy Yuen

UX Lead, Hearst
Mindy Yuen is UX Lead at Hearst. As a former journalist doing web design on the side, the world of user experience design has been a perfect place to meld the two interests. With over ten years of research and storytelling experience she has applied design knowledge in the fields... Read More →

Saturday March 24, 2018 11:30am - 12:10pm EDT
Room 102 Starr Foundation Hall