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Thursday, March 22 • 9:00am - 12:00pm
Reaching underserved audiences with news they can use FILLING

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It feels like there is a lot of focus right now on news media proving that it’s worthy of a consumer’s trust. But gaining trust can't happen unless we understand folks who don't regularly seek out news in the first place. They may only encounter news by chance, simply choose not to for various reasons, or have little to no access to the news. How might we use design and products to engage people who don't really pay attention to the news or are underserved in their communities?

In this workshop, we’ll kick things off with a quick overview of current research into news audiences (Pew, Knight Foundation, etc). Presenters from NPR and WNYC will share some insights and experiences in reaching a variety of different audiences. Then, we’ll work together to draw inspiration from these materials and try to come up with new ideas for reaching those who are currently going unserved (or underserved) by current news offerings. You’ll leave this session with new ideas that you can put into practice in your organization.

Expected attendance: 30-40 attendees. We’re seeking a mix of digital and newsroom perspectives to facilitate an optimal conversation about the future of the news.

avatar for Katie Briggs

Katie Briggs

Sneior Product Designer, NPR
Katie Briggs is a senior product designer at NPR. She has led design and user research for experimental initiatives on various digital platforms.
avatar for Clarisa Diaz

Clarisa Diaz

Multimedia Reporter, Quartz
Clarisa Diaz is a multimedia reporter on the Quartz Things Team.
avatar for Rhyne Piggott

Rhyne Piggott

Editor, Data & Interactive Journalism, WNYC
avatar for Scott Stroud

Scott Stroud

Lead UX Strategist, NPR
Scott is an independent UX Consultant in Washington, DC. He is currently the lead architect for the responsive redesign of NPR.org. Scott helps organizations implement Lean UX practices including collaborative design and frequent, effective user testing in Agile development environments... Read More →

Thursday March 22, 2018 9:00am - 12:00pm EDT
School of Visual Arts / MFA Interaction Design